Yoru is a late-night Japanese teahouse targeting adults ages 35–50 who are seeking a sophisticated, non-alcoholic alternative to typical nightlife. With a year-round menu of familiar blends complemented by a rotating seasonal selection, Yoru balances consistency with change. The design for Yoru relies on subtle shifts—soft gradients, muted colors, and quiet, atmospheric photography—to immerse patrons in the night of each season.
Yoru’s seasonal menus, presented as a folded sleeve over its year-round staples, feature full-bleed nature photography capturing a quiet scene from each season.
The visual identity from the autumn seasonal menu was applied to additional brand elements to create a cohesive and seasonally-inspired experience.
